Page 50 - GUINOT BRAND BOOK 2018

BACK OFFICE
Using this tool, GUINOT and distributors can adjust settings for:
¡ Treatments and Skincare Products.
¡ Brand marketing and communication.
¡ Offers ( ash, marketing events, automated such as birthdays). ¡ e-Training (connection e-learning software).
¡ Languages, due to various built-in translation modules.
TABLET APPLICATION
FOR BEAUTY THERAPISTS
Via this application, Beauty Therapists can receive information from the back of ce and their CRM software (Ikosoft Success X2 in France) and manage certain aspects of the application directly on the client’s telephone: Manage client records.
¡ Manage client records.
¡ Manage schedules.
¡ Messaging service.
¡ Present the Beauty Salon.
¡ Price list for services.
¡ Select offers to send to clients.
TABLET APPLICATION
FOR CONSUMERS
Consumers can use the following functions via the application:
¡ Locate all Salons on a map.
¡ Find information on the Salon (contact information, opening hours, list of treatments offered, etc.).
¡ Make appointments online.
¡ Receive offers from the Salon.
¡ Access the Treatment and Product catalogue.
¡ Receive brand news and updates.
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Customer Relationship
E-CLIENT, THE CONNECTED APPLICATION
To develop its relationship with its customers, GUINOT has developed an online application for Beauty Salons.
This application uses 3 tools:
BRAND COMMUNICATION