Page 51 - GUINOT BRAND BOOK 2018
P. 51
Brand Communication
DIRECT MAIL AND EMAIL CAMPAIGNS
To develop its relationship with its clients, GUINOT organises direct mail and email campaigns.
Aim
¡ Encourage potential clients to book appointments and to come to the Beauty Salon nearest their home or workplace.
Methods
¡ Use a customer database to target potential Beauty Salon clients.
Databases with addresses of potential clients can be purchased from postal services or specialised companies and institutions.
¡ The selected target criteria determine the campaign’s effectiveness.
BRAND COMMUNICATION
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