Page 54 - GUINOT BRAND BOOK 2018

54
BRAND COMMUNICATION
Communication in your Country
COMPLYING WITH GRAPHIC DESIGN GUIDELINES
The brand guidelines determine GUINOT’s visual identity with a set of basic rules governing the use of visual elements.
These include the logo, fonts, colours and the use of visuals.
These guidelines were drawn up with the aim of helping anyone involved with designing marketing materials featuring the GUINOT brand.
By following and applying the guidelines, you help safeguard the brand’s visual identity in the world.
The consistent brand image you promote through your communication and sponsorships helps to reinforce the brand’s impact in your market.
The brand guidelines apply to all future marketing and publicity materials. However, there is some leeway as long as the materials more or less follow the guidelines.