Page 55 - GUINOT BRAND BOOK 2018
P. 55
Communication in your Country
GRAPHIC DESIGN GUIDELINES
The GUINOT logo must appear in all marketing and publicity materials. This representation of our brand and identity is the mainstay of all our promotional activity.
Solid colour
Pantone 207
CMYK colour
Cyan: 15% Magenta: 100% Yellow: 65% Key: 16%
RGB colour
Red: 158 Green: 15 Blue: 67
YES
The GUINOT logo consists of the GUINOT brand logo and beneath it “INSTITUT • PARIS”.
NO
BRAND COMMUNICATION
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