Page 58 - GUINOT BRAND BOOK 2018

Model shots must be used with the GUINOT logo
58
Communication in your Country
GRAPHIC DESIGN GUIDELINES
There are rules that govern the use of GUINOT model shots in publicity materials.
The use of GUINOT model shots is permitted for:
¡ Beauty Salons’ interior and window displays;
¡ Videos shown within Salons and on Salon websites;
¡ Flyers, pamphlets, brochures and price lists for Beauty Salons; ¡ Professional Beauty Salons and trade publications.
It is strictly prohibited to use GUINOT model shots for mass media (regional/national press, television, etc.). You may use copyright-free visuals for these purposes.
Accordingly, any Beauty Salon or distributor wishing to use model shots must sign the “Model Shot Use Agreement”.
BRAND COMMUNICATION