Page 59 - GUINOT BRAND BOOK 2018

Communication in your Country
GRAPHIC DESIGN GUIDELINES
Visuals and marketing materials made available to you via Medialib have been developed speci cally for Treatments, products or promotional events.
When using these images, certain rules regarding layout, arrangement, size, etc. must be followed.
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1 GUINOTLogo
The logo should be always on the top (the logo size should represent 30-40% of the base size). Ensure maximum readability. Use GUINOT red on a light colour background and white on a dark background.
2 Background
5 Additionalinformationandiconographic
elements
Use icons corresponding to the Treatment available on Medialib.
6 GUINOTwebsite
If possible, on the bottom right; otherwise, on the bottom
left.
7 Legal notice
On the bottom left. Minimum size body: 12 points (actual size). Should mention usage rights for model shots and legal requirements in force for each country.
Use the background that speci cally corresponds to the Treatment or Product, available on Medialib. The background should not be used other than for the Treatment or promotional event in question.
3 Model shot
Use the model shot that speci cally corresponds to the Treatment or Product, available on Medialib. Regulations apply to the use of model shots. Model shots must always show the GUINOT logo.
4 Title
Use the name of the Treatment, Product, or promotional event. For Treatments, the word ‘Treatment’ should appear next to the name of the Treatment. Typography type and colour: refer to the source le.
BRAND COMMUNICATION
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