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From Consultation to Prescription
MARY COHR BRAND BEAUTY SALONS COMMUNICATION
CONTENTS
THE WORLD OF MARY COHR
THE BEAUTY THERAPIST, “BEAUTY DOCTOR”
CONSULTATION
The Beauty Therapist is the only person to see her client’s bare, make-up free skin. This allows for a precise skin diagnosis to best determine the client’s Beauty Objectives as well as the most suitable salon treatments and skincare products.
RESULT VALIDATION
At the end of the treatment, the Beauty Therapist shows her client the beauty results using
the Beauty mirror.
PRESCRIPTION
The Beauty Therapist prescribes the most suitable products, so that the client may adopt a skincare programme to be used at home in order to prolong the Beauty results obtained in the Salon.
A Beauty Salon, offering professional treatments and advice, is a place where women can freely speak about their goals for a more beautiful and youthful-looking face and body. After the beauty consultation, the Beauty Therapist will draw up a personalised skincare programme, based on the client’s Beauty Objectives
as well as the treatments and textures that are best suited to her particular case. After each treatment, the Beauty Therapist will do a mirror test, showing the client the results obtained.
Today’s consumers are seeking a professional and personalised approach to Beauty. This is the role of the Beauty Therapist, a true “Beauty Doctor”, who uses three key skincare phases:
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