Page 13 - MARYCOHR_BRAND_BOOK_2018

From Consultation to Prescription
MARY COHR BRAND BEAUTY SALONS COMMUNICATION
CONTENTS
THE WORLD OF MARY COHR
CONTINUED SALES PITCH ON SKINCARE PRODUCTS
Prescription of active ingredients with skincare bene ts that target the client’s Beauty Objective
Beauty Objective determined by the Beauty Therapist during the Consultation
A MARY COHR EXCLUSIVITY
The “Beauty Doctor” prescribes “beauty care medicine” for her clients, similar to a Doctor prescribing medicine for her patients
“You’ll need a rejuvenating product for your devitalized skin. I’m prescribing cellular life concentrate for you to take in cream form.”
“You’ll need an antibiotic for your throat infection. I’m prescribing penicillin for you to take in capsule form.”
13