Page 74 - MARYCOHR_BRAND_BOOK_2018
P. 74
Local communication
THE WORLD MARY COHR OF MARY COHR BEAUTY SALONS
CONTENTS
BRAND COMMUNICATION
GRAPHIC CHARTER
The brand’s visual identity
This graphic charter determines the Mary Cohr brand’s visual identity. It must be used for the logo, font, colours and visuals.
This charter creates consistent brand identity in all Mary Cohr Salons throughout the world to boost the brand’s impact on each market.
w It helps consumers rapidly identify the brand and easily comprehend all communication materials.
w This graphic charter is valid for all productions. A few variations will be accepted provided that the results are fairly close to the charter.
Logo Claim
Visual of the model
74
