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Local communication
THE WORLD MARY COHR OF MARY COHR BEAUTY SALONS
CONTENTS
BRAND COMMUNICATION
The logo
The Mary Cohr logo must be used on all types of communication as it represents our brand identity. It is the one element that is consistently shown on all of our communication materials.
There is one colour and two possibilities for the Mary Cohr logo: w Pantone 348 C or an improvement on its four colour process rendition.
GRAPHIC CHARTER
Spot colour Pantone 348 C
4-colour process
cyan : 95% magenta : 0% yellow : 85% key : 24%
100% colour
Spot colour Pantone 872 C
4-colour process
cyan : 0% magenta : 30% yellow : 80% key : 30%
Using the Logo
The green Mary Cohr logo must be used on all salon treatment and corporate communication materials.
The gold Mary Cohr logo must be used on all face and body care product communication materials.
DO NOT DEFORM, CUT OR POORLY POSITION THE LOGO.
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