Page 77 - MARYCOHR_BRAND_BOOK_2018
P. 77
Local communication
THE WORLD MARY COHR OF MARY COHR BEAUTY SALONS
CONTENTS
BRAND COMMUNICATION
Typography
w The font used by the brand (titles, product names and treatments): Baker Signet Example of font size 12 in lower case and in upper case
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ()*’-,./0123456789:;?!”%ûàéêëè
This typography is only available in Regular version.
GRAPHIC CHARTER
w Font (subtitles and highlighted elements): Raleway
Example of font size 12, regular, in lower case and in upper case
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ()*’-,./0123456789:;?!”%ûàéêëè
This font may be used in all versions (light, regular, bold and italic).
w Font (normal copy): Optima LT Std
Example of font size 12, Roman, in lower case and in upper case
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ()*’-,./0123456789:;?!”%ûàéêëè
This font may be used in all versions (Roman, medium, bold and italic).
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