Page 9 - Grow your digital platform and bankrupt the business model of fraud
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Reward customers with a compelling user experience


        Mitigate fraud with security controls connected to Azure AD B2C while
        maintaining an exemplary user experience.




        With many industries moving online, the                to create fun experiences for any good users
        regulatory landscape is evolving with General          that meet a challenge. A constant feedback

        Data Protection Regulation in Europe and, most  loop between risk decisioning and challenge
        recently, the Improving Digital Identity Act of        response data continuously improves fraud

        2020 to protect consumers’ data. However, as           detection rates and decreases interdiction
        companies introduce tougher security controls          rates for good users. And by integrating with

        in apps and websites to remain compliant,              Azure AD B2C, which incorporates the best of
        many lose sight of the user experience.                traditional CIAM tools and machine learning,

                                                               companies can build flexibile, user-centric
        Arkose Labs’ authentication challenges are             experiences with customizations and user

        an effective way to test and determine true            journeys designed to reduce customer friction.
        user intent. They’re inspired by gamification




        Protect the customer journey.



































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