Page 9 - SURREALISM-Catalg

Advantage of 3D Floor Advertising –

High Added-value, Personalization

1. Supermarket
“Large Size” → under the pressure of rent cost → profit from renting floor →

turn cost to profit; Same Store → lack of interesting → great effect of floor Adv
→ theme store.

Supermarket A → shopping only → consumer choose a store → might lose
customers…

Supermarket B → interesting shopping experience → win more customers…

2. Firm
200 million consumers per week → almost the purchase are decided during

shopping → catch the opportunity
Spreading twice → on the main social media → costs-effective advertising

3. Consumer
� 60 pcs different floor graphic → changed every 2 months → brand new
experiences every day

� Personalized photos → ”Look! I am wear a huge shoe.”, ”I stand on the ice

cream!”… → upload to Facebook, Pinterest
� Shopping only → a place can be party with friends and family → get attached

to supermarket

Anamorphosis?

Anamorphosis is a perspective effect by which the

observed element takes a proportionate and clear

appearance, only if viewed from a certain point of
view or a preset specific focal lens.