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All brands have key words and phrases that are there to support the essence of the brand’s desired unique experience, personality and its evolution.
The words of yesterday are sometimes left behind as we become the next version of Gene Juarez. Though some habits are hard to let go, we honor our future by allowing it to evolve into its next version of itself.
YES WORDS
Guest(s)
Good Morning, Afternoon, Evening
Redefined Luxury
Complimentary Enhanced Service
“Welcome” for answering the phone and upon arrival. “Goodbye” as leaving.
Yes
Team Member
Heritage
Love
Loyalty
Complimentary
Learning
Yes
And
I Apologize
How may I assist you?
Client Name Our Way
Consistent use of our brand’s yes words reinforces the guest experience we are creating today. We elevate our brand with the deliberate use of our words.
As we redefine luxury our words have also been redefined. Here are a few yes words and no words:
NO WORDS
Customer. Clients
Hey There, Morning, Night
Luxury
Add-on Hey. Hi. Bye.
No
Employee. Associate, Kids
History, Ironic
Like
Faithful
Free
Education. Training
Never Start with a Negative
Avoid the Words But and However
I’m Sorry
How can I help you?
Honey, Sweetie, Babe The Order
Experience
Reservation. Appointment, Providing a service
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