Page 6 - IPMA 1st Qtr. Newsletter
P. 6
How to Market Your Termite Services
s spring approaches, most pest visually make your audience aware of
control owners/managers are the dangers of termites. Click here to
thinking about how to promote download and share the infographic.
Atheir termite services so we • Help consumers to recognize the
present a few tips here. signs of a termite infestation.
• Start early. Avoid waiting until termites Seeing termites, termite swarms and
begin swarming. It may be late damage on a daily basis may see
now, but prepare your promotions in monotonous to you, however, those
February so they are ready to go the images are valuable to a homeowner
end of March. who needs that understanding to
detect a problem in their home. Use
• Education is the key to promoting
termite services in whatever form you plenty of images in your marketing
choose. efforts of termites, termite swarms,
termite damage, mud tubes and
• Give talks at community groups more. Use pictures taken by you,
and schools about termites and the your technician or ones from scientific
importance of service. journals or websites (used with
• Prepare a leave-behind piece that permission). Include photos and visuals
technicians can give to homeowners in your blogs, social media posts,
after service. marketing emails and more to assist
• Submit a press release to your local your customers in identifying a termite
paper about termite conditions this infestation early.
year. • Run a promotion. Consider a timely
• Continue marketing throughout the promotion like a free termite inspection
termite season and afterwards. or a limited time offer for a reduced
cost termite prevention program. Use
• Position yourself as the termite your marketing materials to educate
expert. Work to educate your your audience as to why taking a
customers through your writing and preventive approach to termites can
marketing efforts
help to save one of their biggest
• Let termites takeover! Let termites investments, their home.
infiltrate your social media feeds.
Using pictures, facts, and other helpful
educational information, let your
readers get a firm understanding of the
dangers, early warning signs and steps
to prevent termites.
• Use an infographic. Share this
termite infographic from the National
Pest Management Association to
Page 6 IPMA Connection • 1st Quarter, 2020
