Page 16 - Diageo x Greene King Travel Mag

PROMOTE
POSITIVE DRINKING
We want to change the way the world drinks for the better by celebrating moderation and continuing to address alcohol-related harm, expanding our programmes that tackle underage drinking, drink-driving and binge drinking.
Diageo has partnered with the UNITAR to launch a new interactive e-learning to help young adults understand
the consequences of drink driving, a programme which has been formally endorsed by the UK Government.
The SMASHED virtual tour will this year reach over 10,000 students across GB, innovatively continuing to reach young children despite the challenges of the pandemic and educate them on the dangers of underage drinking.
1bn
Reach 1 BILLION people with a targeted message of moderation by 2030
10m
Educate 10 million young people, parents and teachers on the dangers of drinking underage by 2030
5m
Change attitudes towards drink driving. 5 million people by 2030