Page 6 - Diageo x Greene King Travel Mag
P. 6
WHISKY
Whisky is predicted to grow at +17% by 2024
Whisky is the biggest category in the off-trade and is growing – worth £1.5bn and growing at +4.1% YoY
Mass luxury whisky is forecasted to grow at +32.6% over the next four years – being driven by both gifting and private collection
SOURCE:
IWSR value – Super Premium + pricing – 2015-2024
Spirits consumers are engaged with flavour and whisky has the most diverse flavouring profiles across all of spirits
Blended whisky makes up 32% of total value delivery for whisky – within blended whisky, premium and super premium variants are growing – JWBL is growing value share of blended whisky at +2.5pp over the L4W read (vs. 2YA)
SOURCE:
CGA OPMS DATA – P10 – 09.10.21
