Page 8 - Diageo x Greene King Travel Mag
P. 8
PREMIUM OUTLETS
GB on-trade is now 90% reopen vs. 2YA
Within this universe, cocktail bars are over-indexing with 97% of this segment now open – this demonstrate a switch
in consumer purchasing and the willingness to visit more premium outlets
The continual growth of cocktails and consumers
willing to ‘trade-up’ their drinks selection – 54% of consumers state they are likely to pay more for a better quality spirit and mixer - +1.0pp vs YA
9% of spirits and mixer consumers have been treating themselves by buying
more premium mixers since restrictions were lifted
SOURCE:
CGA Mixed Drink report Q3 2021
54% of consumers state they are likely to pay more for a better quality spirits and mixer
