Page 84 - Town of Newcomb Smart Growth Hamlet Plan - 2013

1 Amanda Magee,
Principal: Business Development

Creative Crew Schematic Main point of contact, establishes
project goals, timeline and parameters.
for Town of Newcomb

3 Sean Magee,
Principal: Brand Strategy

Develops campaign concept
and messaging. Audience research,
local perceptions, media planning.

2 Paula Slayton,
Principal: Business Management

Establishes contractual agreements,
negotiates terms, addresses billing
questions.
4 Derek Slayton,
Principal: Creative Direction
Establishes campaign look and feel.
Signal art, color palatte, input on design.

5 Amy Stevens,
Art Director
Executes layout and design.
Typeface selection, artwork
creation and supervision of
design team.
6 Jacob Hadden
Graphic Designer

7 Trina Quandt Produces campaign deliverables
and manages junior designers.
Production Coordinator
Provides estimates on deliverables
and manages the execution of
printing, media and web projects.

Town of nEwCoMB, nY recommendations For BrandinG & marKetinG PG. 21