Page 17 - Management Report Matrix Guide
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ABOUT THIS REPORT
The Profit & Loss by Marketing Lead Source report shows which marketing lead generation efforts produced the greatest profits.
How do you decide where to invest marketing resources to get the greatest ROI? By studying past marketing campaigns to see which programs contributed the most to the bottom line – not just to your top line sales.
Not all clients generate the same profits. This report will help you make decisions about which marketing efforts gave the best ROI so you can figure out how to best spend limited marketing and business development resources.
ACTIONS TO TAKE
» Look at Gross Profit % and Net Income % rows to see which lead sources produce the highest Revenue and healthy Gross Profits and good Net Income.
Analyze your Income, Expenses and Gross Profit by service offering and Total Income against each marketing channel. This will help you decide where to invest marketing resources.
Understand which marketing source has produced the most revenue and which delivers the highest profit margins. This should inform where to make marketing spends.
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