Page 19 - Management Report Matrix Guide
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ABOUT THIS REPORT
This Profit & Loss by Industry report tells you which industry vertical you serve most efficiently and effectively while providing higher perceived value to that client-base. It helps you understand whether you are going after the right target market and if your ideal client profile industry is on track.
When making decisions about where to invest marketing dollars, study the industries with the highest Gross Profit and Net Income %. That’s usually where you deliver the most value. Those are the customers your marketing team should focus on. Find more clients that look like them.
This report will help you decide where to focus your limited marketing and business development resources.
ACTIONS TO TAKE
» Look at your Gross Profit and Net Income % rows for each industry to see which industries are best for your business.
» Analyze Net Profit by Industry to understand which industries should be in your ideal client profile.
Look at COGs and Gross Profit to see if certain industries are just harder
to serve and shouldn’t be pursued. Or investigate whether you need to streamline the way services are delivered to that industry or increase prices?
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