Page 21 - Management Report Matrix Guide
P. 21
ABOUT THIS REPORT
The Item Profitability report helps you decide which services generate the most profits and where to focus your sales and marketing efforts. It also helps you see if you are pricing your services correctly.
Not all products or services are created equally.
Profitability by sales item helps you determine which products or services your clients are buying and how much each item contributes to the bottom line. It helps you see where you do the best job of delivering value and controlling costs.
ACTIONS TO TAKE
» Compare Gross Profits across your service mix and analyze which services provide the greatest profit? Understand why and use it to make product and marketing decisions.
» Look here to decide what services or products to promote on the website and in sales training.
This report can also help you focus on where you need to improve margins by adopting technology improvements or by outsourcing activities where your team is less efficient, freeing up capacity for higher margin revenue producing services.
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