Page 9 - Mini Marketing Kit for Teams Flipbook_v4_Neat

Step 3: Execute

Customer

communication plan Step 2: Build

Step 1: Plan

Marketing your Microsoft Teams practice requires development of a marketing
communication plan that covers three key steps: Planning, Building, and Execution. Consider
the elements of each step – we’ve laid out a suggested roadmap below on how to build out
a plan and marketing campaign that will ignite your Microsoft Teams practice.

Best practices:

1. Make your marketing plan unique for your business
2. Ensure your plan reflects customer needs
3. Deliver consistent messaging across your organization

Step 1 Plan Step 2 Build Step 3 Execute

A critical component in any go to market strategy is Create your unique approach, that maintains a consistent When your plan is in place and marketing assets are
building out a comprehensive marketing plan that will look and feel, and drives action. We’ve created a number ready, it’s time to turn your strategy into results. Learn
enable you to win and keep customers. of communication materials to support your Microsoft what works best for your organization by measuring
Teams communication strategy. results and making adjustments as you move forward
Customer targeting – Customers are the starting point.
with your communication plan.
Know your audience – who they are, your selection Landing Page – This template gives you a starting point
strategy, and how you’ll target them. Your plan should to customize a web presence for your Teams practice. Send emails – Send your emails according to your
include net new and current customers campaign plan. To help improve delivery performance,
Email Templates – Tailor these templates for your
(cross-sell/upsell). test for factors such as send day/time, subject lines and
company and offerings. Ensure consistency of look and
preheaders, and CTAs.
Strategy – Effective marketers use a variety of feel. Choose the templates that are right for
communication channels to inspire customer action your message. Start outbound calling – Pair your outbound marketing
with a personal and targeted approach. This can include campaign with outbound calls to ensure greater sales
Customer Sales Presentation – Brand this presentation
email, social, and web. We’ve created a number of opportunities from your communication efforts.
for your sales teams to deliver the core value proposition
communication materials to support building your
and benefits of Microsoft Teams. Host events – In person or online events are an effective
Microsoft Teams practice.
way to share the value of your Microsoft Teams practice
Social Assets – Use these social examples to build a social
Timing – Maximize your approach through a series of at scale. If hosting an online event, you can showcase a
strategy for your Microsoft Teams practice.
communications to build awareness and drive Microsoft Microsoft Teams Live Event.
Teams adoption. Flyer – Brand this flyer to support your sales and
Get Social – Leverage your social channels to extend
marketing activities.
your reach of your marketing efforts to include blogs,
Twitter, LinkedIn, Facebook, etc.