Page 9 - Mini Marketing Kit for Teams Flipbook_v4_Neat

Step 3: Execute

Customer

communication plan Step 2: Develop

Step 1: Plan

As you take your Teams offer to market you’ll want to develop a marketing
communication plan that covers three key steps: Plan, Develop, Execute. Take a minute to
consider the elements of each step – we’ve laid out a suggested roadmap below on how
to build out a plan and marketing campaign that will ignite your Teams practice.

Best practices:

Ask your sales teams to weigh in on your marketing plan to help ensure the most current
customer needs are being addressed and your messaging is aligned across the board.

Step 1 Plan Step 2 Develop Step 3 Execute

The most critical component in any go to market Once you’ve identified potential customers and built out When your plan is in place and marketing assets
strategy is building out a comprehensive plan that will your marketing plan, you’ll need to create marketing are ready, it’s time to turn your strategy into results.
enable you to win and keep customers. assets. Maintaining a consistent look and message will Measure results, and make any needed adjustments as
help you reinforce your brand presence, and repetition you go along and learn what works best for you.
Customer targeting – Customers are the starting point
of your core call to action (CTA) will help to drive more
for everything, but first you need to know who your Send emails – Send your emails according to your
action. We’ve created templates you can personalize with
audience is, your selection strategy, and how you’ll campaign plan. To help improve delivery performance,
your logo and information.
target them. Your plan should include net new and test for factors such as send day/time, subject lines and
current customers (cross-sell/upsell). Landing page – Customers look to the web for definitive preheaders, and CTAs.
information so make sure yours best represents your
Email Strategy – Smart marketers consider email crucial Start outbound calling – Reaching out with a phone call
message, and your solution. Our page template gives you
to their business efforts and foundational to their is a highly personal touch and is an ideal way to surface
a starting point.
marketing strategy because it’s personal, targeted, and opportunities first-hand. Make sure your telesales
inspires action. We’ve created a series of emails to make Branded email – Tailor the email templates, for team is well prepared with a script, objection handling
it easier for you to communicate with your target list. your company and offerings. If you add additional techniques, and lots of practice.
information, we recommend that you keep emails
Schedule Webinars – Webinars are a great scale effort Host webinar – Show your presence as a thought leader
focused on just a few primary CTAs for the best response.
that allow you to attract new customers, build client with your webinar, establishing your understanding of
relationships, and showcase your Teams practice. Customer Sales Presentation – Highlight Teams and customers’ communication and collaboration needs, and
your offerings in your pitch deck, adapting the Teams To how your Teams offering is an ideal solution.
Customer presentation for your organization.
Post blog – If your firm has an existing blog, you’re all
Write Blog – Blog posts are a 1:many vehicle with a big set – once you’ve finalized the copy and any images,
multiplier payoff, enabling you to create more buzz, more send it live! If not, many partners use LinkedIn as their
quickly. Build interest in your solution with a “Coming blog platform.
Soon” blog post!