Page 2 - JSH_brand-guide_2018flip.cdr

A

WE ARE STYLE MARKETING J.S. HELD EVENTS & J.S. HELD PR & SOCIAL CHARITABLE
J.S. HELD GUIDE RESOURCES STORE CONFERENCES UNIVERSITY MEDIA GIVING
TABLE OF
CONTENTS

Table of Contents
What is the J.S. Held
Introduction......................................... 2
Marketing & Style Guide?
Who is J.S. Held? ................................. 3
This document is your source of

information for marketing J.S. Held Core Values........................... 4
information and brand standards.
Let’s Get Our Name Right.................... 5

It contains the protocol for our
Approved Color Palette ...................... 6
in-house graphical style
conventions. Approved Fonts .................................. 7

It also contains templates, J.S. Held Logos .................................... 8
marketing collateral, guidelines, Marketing Literature........................... 9

and other resources which, when
Exhibit Materials ................................. 10
used together and applied

consistently, communicate Marketing Templates .......................... 11
a powerful brand message.
J.S. Held Store ..................................... 12

If you need to specify new Events & Conferences......................... 13
materials or make adjustments J.S. Held University ............................. 14

to existing materials, please
PR & Social Media Policies .................. 15
contact the Marketing Department

at marketing@jsheld.com. Charitable Giving ................................. 16

2