Page 6 - Microsoft Word - 2019-2020 Catalog September Update

Symbol

An organization’s symbol is a graphic attempt to express intent and purpose. The Baptist Health Symbol
is a Swiss Cross that is always used within the Baptist Health signature. The Swiss Cross contains a
centered circle illustrating that individuals are at the center of our healthcare focus and at the very core
of our philosophy for existence. The individual, whether a patient, employee, physician, volunteer or
visitor, is endowed with strengths, weaknesses, talents, and needs that shall be recognized and addressed.

The outstretched and interlocking arms demonstrate our founding Christian principles and indicate an
embracing of all people regardless of their ethnic, religious or national heritage, or their social status.
Recognizing that all people suffer and have needs, this logo symbolizes our desire to have them come to
us for healthcare that is interwoven with loving concern just as Christ outstretches His arms to all people
for salvation.

Use of the Swiss Cross, the most recognized symbol in the world for healthcare, demonstrates our basic
mission to care for the total health needs of those we serve. The figures encircling the center and forming
the Cross symbolize our ultimate goal for all individuals, which is togetherness, wholeness, and
wellness. The Swiss Cross design with its many entrances and exits graphically portrays the sharing of
expertise and services throughout the organization, while the inner circle symbolizes that while we are
many, we are also one.

Overview
Since 1920, Baptist Health has been delivering quality healthcare to the citizens of Arkansas. Baptist
Health is the state’s most comprehensive healthcare system. With more than 175 points of access –
including eleven Arkansas hospitals, rehabilitation facilities, family clinics, therapy and wellness centers
– Baptist Health is committed to delivering all our best in healthcare to the people of Arkansas.

Belief
Baptist Health is more than a business. We are a healing ministry.

Mission
Provide quality patient services and respond to the changing health needs of Arkansans with Christian
compassion.

Values
In fulfilling our mission, we place special emphasis on the values of:
Service – Honesty – Respect – Stewardship - Performance.

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