Page 2 - Allied Outdoors Flipbook Feb 2015
P. 2
23 Years of Supplying
Great Tackle & Accessories
In 1991 Kevin Green formed a Many of the products and brands they sell are now household
company called Agency names.
Imports. He had worked for
For example, the Kiwi Sizzler brand of smokers and BBQ’s
has dominated the market in recent times. The range has now
many years in the housewares been widened further with the addition of a gas spit.
industry for others, importing Equally well accepted are the Anglers Mate, Boaties Mate,
products and distributing Divers Mate, NZ Kayaker and Southern Ocean ranges.
throughout the country, so it was In 2006 the company acquired another smaller distributor
logical that he would take his and in the process the range of Youvella and Fishtech
skills to build his own business. products. That year the business was renamed Allied
Outdoors Ltd.
In 1996, with the business thriving, Ben Spooner joined the Over the following years the company grew. They built
company. Ben and Kevin had worked together previously a successful bait importation business and also a retail
so it was a seamless transition. Their range began to grow shop. Later, to allow for further growth in distribution,
to include many tackle they divested the
lines, which was great as company of both
of those segments
both Ben and Kevin are and acquired new
avid fishermen. They also
“Building good products thathad the skills and the
are widely-accepted, then premises. More great
contacts to develop and brands have since
manufacture their own
products, and with that, been added to the
range, including
sold at affordable prices, isthe business grew.
Maxel reels, Menace
In 1999 Ben purchased why the business has seen lifejackets and
a share of the company such amazing growth ...” perhaps most notably,
and took the sales and the Pro Hunter lures
marketing role. The and tackle range.
following year, with There are also new
tackle becoming a significant part of the business, the pair brands being developed such as Kiwi Rigs, Kiwi Outdoors
took the brave decision to drop all their product lines except and Kiwi Marine.
the tackle. Basically they started again with perhaps 25% of
the range they previously carried. However, within two years, 2013 was a watershed year for the company. They moved
they were back to the same turnover they had before that into dedicated, custom-built new premises in Silverdale,
monumental decision! redesigned the company logo and commissioned their first
major catalogue.
The future is looking great!
OAutldlioedors
PH 0064 9 427.9033
FAX 0064 9 426.9249
sales@alliedoutdoors.co.nz
160 FOUNDRY RD, AUCKLAND 0745 Kevin Green Ben Spooner
SILVERDALE. NEW ZEALAND
Great Tackle & Accessories
In 1991 Kevin Green formed a Many of the products and brands they sell are now household
company called Agency names.
Imports. He had worked for
For example, the Kiwi Sizzler brand of smokers and BBQ’s
has dominated the market in recent times. The range has now
many years in the housewares been widened further with the addition of a gas spit.
industry for others, importing Equally well accepted are the Anglers Mate, Boaties Mate,
products and distributing Divers Mate, NZ Kayaker and Southern Ocean ranges.
throughout the country, so it was In 2006 the company acquired another smaller distributor
logical that he would take his and in the process the range of Youvella and Fishtech
skills to build his own business. products. That year the business was renamed Allied
Outdoors Ltd.
In 1996, with the business thriving, Ben Spooner joined the Over the following years the company grew. They built
company. Ben and Kevin had worked together previously a successful bait importation business and also a retail
so it was a seamless transition. Their range began to grow shop. Later, to allow for further growth in distribution,
to include many tackle they divested the
lines, which was great as company of both
of those segments
both Ben and Kevin are and acquired new
avid fishermen. They also
“Building good products thathad the skills and the
are widely-accepted, then premises. More great
contacts to develop and brands have since
manufacture their own
products, and with that, been added to the
range, including
sold at affordable prices, isthe business grew.
Maxel reels, Menace
In 1999 Ben purchased why the business has seen lifejackets and
a share of the company such amazing growth ...” perhaps most notably,
and took the sales and the Pro Hunter lures
marketing role. The and tackle range.
following year, with There are also new
tackle becoming a significant part of the business, the pair brands being developed such as Kiwi Rigs, Kiwi Outdoors
took the brave decision to drop all their product lines except and Kiwi Marine.
the tackle. Basically they started again with perhaps 25% of
the range they previously carried. However, within two years, 2013 was a watershed year for the company. They moved
they were back to the same turnover they had before that into dedicated, custom-built new premises in Silverdale,
monumental decision! redesigned the company logo and commissioned their first
major catalogue.
The future is looking great!
OAutldlioedors
PH 0064 9 427.9033
FAX 0064 9 426.9249
sales@alliedoutdoors.co.nz
160 FOUNDRY RD, AUCKLAND 0745 Kevin Green Ben Spooner
SILVERDALE. NEW ZEALAND
