Page 97 - Stakis Consolidated Teaching Note
P. 97

Period 1988 – 1990, Andros Stakis Managing Director

                 & Entrepreneur?


                               Where are                Where are                How do we

                                we now?                 we going?                 get there?



                            Internal Environment
                            Stakis name (S)
                            Re-investment program (S)
                            Financial planning (W)
                            Poor control mechanism (W)
                            Weak organisational structure (W)
                            No Strategic Planning (W)






             Stakis                                                               Implementation
             Aims                                      Strategic Choice           Country Court Hotels,
             Strategic                                 Accelerated                Healthcare. Property
             Objectives                                organic growth,            development.
                                                       major acquisitions
                                                       diversification.
                            External Environment
                            Further market development (O)                        Monitor
                            Diversification (O)
                            Rising interest rates (T)                             Independent divisional
                                                                                  financial performance.
                            Unstable economy (T)
                            Competitor market entrants (T)
                            Liquidation (T)

                                       Re-Appraisal
                                       Financial
                                       restructuring, share
                                       rights issues, increase
                                       borrowing.

                 Figure 17
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