Page 102 - GLOBAL STRATEGIC MARKETING
P. 102

References

               •     Abell, D. F. (1982) Metamorphisis in Marketing Planning in K. K. Cox
                     and V. J. McGinnis (eds) Strategic Market Decisions, Oxford: Prentice

                     Hall

               •     Andrews,  K.  R.  (1971)  The  Concept  of  Corporate  Strategy,
                     Homewood: Dow Jones-Irwin

                                                                                              rd
               •     Baker, M (2000)  Marketing Strategy and Management, 3  Edition,
                     London: MacMillan Press Ltd

                                                                                                        nd
               •     Brassington,  F.  and  Pettitt,  S.  (2000)  Principles  of  Marketing,  2
                     Edition, Essex: Pearson Education Ltd


               •     Drucker,  P.  (1973)  Management:  Tasks,  Responsibilities  and
                     Practices, New York: Harper Row


               •     Doole,  R.  and  Lowe,  I.  (2008)  International  Marketing  Strategy:
                     Analsyis  Development  and  Implementation,  5th  Edition,  London:
                     SOUTH-WESTERN Cengage Learning


               •     Drummond, G., Ensor, J. and Ashford, R. (2003) Strategic Marketing:
                                                   nd
                     Planning  and  Control,  2   Edition,  Oxford:  Butterworth-Heinemann,
                     Chapter 1 and 12


               •     Jobber, D. (2007) Principles and Practice of Marketing,

               •     Kotler, P., Ang, S. W., Leong, S. and Tan, C. T. (2003)  Marketing
                                                                    rd
                     Management: An Asian Perspective, 3  Edition, Hong Kong: Prentice
                     Hall, Chapter 4


               •     Levitt,  T.  (1960)  Marketing  Myopia,  Harvard  Business  Review,
                     July/August, pp. 45-56


               •     Meek,  H.  and  Meek,  R.  (2003)  Strategic  Marketing  Management:
                     Planning and Control, Oxford: Butterworth-Heinemann

                   •  www.microsoft.com/about/diversity/en/us/vision.aspx#Our                     Global

                      Diversity & Inclusion Vision Statement (accessed 1  July 2010)
                                                                                     st
   97   98   99   100   101   102   103   104   105   106   107