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References

               •     Doole,  R.  and  Lowe,  I.  (2008)  International  Marketing  Strategy:
                     Analsyis  Development  and  Implementation,  5th  Edition,  London:

                     SOUTH-WESTERN Cengage Learning

               •     Douglas, S.P. and Craig, C.S. (1995) Global Marketing Strategy, New
                     York: McGraw-Hill


               •     Porter,  M.E.  (1985)  Competitive  Advantage,  The  Free  Press,  New
                     York, 194–195.


               •     Terpstra,  V.  and  Sarathy,  R.  (2000)  International  Marketing,  New
                     York: Dryden Press


               •     Woods  M.  (2001)  International  Business:  An  Introduction,  London:
                     Palgrave


               •     Yip, S.G., Loewe, M. and Youshino, Y.M. (1988) ‘How to Take Your
                     Company to the Global Market’, Columbia Journal of World Business,
                     23 (4), 37–48.
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