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References

• Doole, R. and Lowe, I. (2008) International Marketing Strategy:
Analsyis Development and Implementation, 5th Edition, London:

SOUTH-WESTERN Cengage Learning

• Douglas, S.P. and Craig, C.S. (1995) Global Marketing Strategy, New
York: McGraw-Hill

• Porter, M.E. (1985) Competitive Advantage, The Free Press, New
York, 194–195.

• Terpstra, V. and Sarathy, R. (2000) International Marketing, New
York: Dryden Press

• Woods M. (2001) International Business: An Introduction, London:
Palgrave

• Yip, S.G., Loewe, M. and Youshino, Y.M. (1988) ‘How to Take Your
Company to the Global Market’, Columbia Journal of World Business,
23 (4), 37–48.