Page 1 - Ty Warner Teaching Guide
P. 1
Ty Warner - Beanie Babies
An Idea Whose Time Has Come –OR- A Craze Whose Time
Has Run?
Teaching Guide
This case was written by J G Gallagher, Edinburgh Napier University, and E. Fordyce and
D.P. Stevenson as a basis for class discussion rather than to illustrate either effective or
ineffective handling of a management situation.
