Page 103 - CL How to Read a Case Study

3. Strengths of the company.

1. Weaknesses of the company.

However, constructing a single SWOT

may not be sufficient if the company

under study has experienced a critical

or traumatic event or if the case covers

a number of years. It may be necessary

to carry out a double or triple SWOT -

one prior to the critical event and one

after it. This will help to highlight strategic change.

One further point in the

use and application of

SWOT analysis should be

noted. Not all factors

located under the

segment headings of

strengths, weaknesses,

opportunities, and

threats will carry equal weighting. Some will be critical in

that they must be addressed immediately if the organisation

is to survive whilst others are less critical and may be left to

some time in the future before they are dealt with.