Page 36 - CL How to Read a Case Study
P. 36
Crisis
Cultural Breakdown Timeline
Strike potential Continental 2010
Styrofoam
CEO heart attack
2016 July 2016
What When
? ?
Carlos And what
Munoz Who happens to Where
? the money? ? USA - global
Profit
Why How
? ? Poor integration
of Continental
and United
Previous Management
cost cutting
In attempting to answer these questions a holistic approach
is adopted. The objective being to bring together all the
available information in such a way as to allow examination
in the most meaningful and productive terms. In each of
these areas there are a range of questions or points which
can act as a framework for analyses. They can conveniently
be listed as criteria to be addressed, and consequently this
allows a methodology to be built up which can be used in
any case study or business situation.
