Page 65 - CL How to Read a Case Study

• Investment in Research & Development

• Government Spending

• Company Investment

and so on.

Environmental Factors

Environmental factors have become more important due to

the increasing scarcity of raw materials, the desire to

decrease pollution, doing business as an ethical and
sustainable company, carbon footprint targets. Moreover,

more and more consumers are demanding that the

products they buy are sourced ethically, and if possible,
from a sustainable source. Generally, the following are a

base level of concern:

• Environmental Protection Laws
• Waste Disposal

• Energy Consumption