Page 33 - How not to cheat

1: The Case Study

A case study is a story which generally speaks to the
actions of the key players in response to environmental

change, opportunities, and threats. It has a beginning,

middle and an end. There is no definitive solution to the
case study only a guide. This might make it a little difficult

to promise a specific grade associated with a contract

solution unless all the elements of diagram 7 are

examined.

2: Industry Analysis

Case studies are generally based within a specific
industry and most often in an industry with only a few

dominant players. Numerically there are likely to be four

or less who control 80% or more of the market. It is

against this that the target company is measured.
Consequently, it is against these that the solution is

measured.

3: Theory

Within any individual case study there are a number of

theory bases that underpin the case. Knowledge of
theory is therefore essential to understanding what is

going on in the case. Moreover, when setting the case,

the lecturer will be aware of the theory he or she expects
to be addressed in the solution.