Page 34 - Drambuie case study
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Drambuie Cream was abandoned as taking on Diageo’s
Baileys Irish Cream was seen as an ill-judged move. They
spent as much marketing the drink in Sweden as Drambuie
did worldwide.
Replacing the Edinburgh Head Quarters of Hillwood House
was a (industrial site) unit in Uxbridge, London and a small
site in Broxburn where it shared its offices with
Glenmorangie.
