Page 99 - Drambuie case study

Scotland an Example

In line with the above Drambuie

increased its marketing spending in
Scotland, which made up 25% of its UK

sales.

Moreover, as in other markets, a

commercial brand ambassador was appointed, while

Drambuie was heavily promoted at such events as the

Scottish, RockNess festival.

Furthermore, television

advertising was planned for
around Christmas along with

partnerships with the Grosvenor cinema in Glasgow and the
G1 Group of bars and nightclubs.