Page 3 - The Case Lab Book
P. 3
XII. Fisherman’s Friend
XIII. Geely and the London Taxi Cab
XIV. Nissan and Brexit
4: Constructing a Case Study 438
5: Embedded Theory 455
6: Diagnostic Tools 460
7: Focus Case Guides 477
I. Phissons 480
II. Turing 502
III. Newsroom of the Future 534
IV. Charlie Bigham 574
V. RBS-ABN AMRO
VI. Fake Ruby: cooking the books 661
8: Case Teaching 814
9: Case Studies and the Future 817
Pitfalls 834
10: Bibliography 722