Page 3 - The Case Lab Book
P. 3

XII.    Fisherman’s Friend
                     XIII.    Geely and the London Taxi Cab

                     XIV.     Nissan and Brexit




               4:      Constructing a Case Study                                               438

               5:      Embedded Theory                                                         455


               6:      Diagnostic Tools                                                        460


               7:      Focus Case Guides                                                       477




                         I.   Phissons                                                         480
                        II.   Turing                                                           502
                       III.   Newsroom of the Future                                           534

                       IV.    Charlie Bigham                                                   574
                        V.    RBS-ABN AMRO
                       VI.    Fake Ruby: cooking the books                                     661




               8:      Case Teaching                                                           814


               9:      Case Studies and the Future                                             817

                       Pitfalls                                                                834


               10:  Bibliography                                                               722
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