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B.F. SKINNER (1904 - 1990)





                   Doesn't agree with S'R's views and conditional reflex explanations.




                   He concentrated on how behaviour was affected by its consequence




                   Reinforcement & Punishment





                                                                                                                                                                                                                  Skinner identified three




                                                                                                                                                                                                                  types of responses or



                                                                                                                                                                                                                  operant that can follow



                                                                                                                                                                                                                  behavior:







                                                                                                                                                                                                                      Neutral operants




                                                                                                                                                                                                                      Reinforcer





                                                                                                                                                                                                                      Punisher
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