Page 140 - التسويق السياحي 4 سياحة_Neat
P. 140

In: www.commonlanguage.wikispaces.net/Market+Share.
   Accessed on: (17/10/2011).
- Gates, L. P. (2010): Strategic Planning with Critical
   Success Factors and Future Scenarios: An Integrated
   Strategic Planning Framework, Technical Report,
   Acquisition Support Program, Software Engineering
   Institute, Carnegie Mellon University, USA.
- Harrel, C.D. (2008): Marketing Connecting with
   Customers, Chicago Edition Press, USA.
- Hartl, A. (2002): Developing Marketing Strategies for
   tourism Destination in Peripheral Areas fore Europe:
   The Case of Bornholm, Unpublished Doctor of
   Philosophy Thesis, Bournemouth University, England,
   UK.
- Hauser, J.R. & Shugan, S.M. (1983): Defensive
   Marketing Strategies, Marketing Science, The Institute
   of Management Science, USA, 2(4).

                                       ١٣٨
   135   136   137   138   139   140   141   142   143   144   145