Page 133 - بحوث الأسواق السياحية معدل_Neat

:‫ المراجع الأجنبية‬:ً‫ثانيا‬

1- Francois Vellas and Lionel Becherel:” The
International Marketing of Travel and
Tourism”, Macmillan Press Ltd, 1999.

2- Roger Doswell:” How Effective Management
Makes The Difference”, Butter Worth
Heinemann, Britain, 1997.

3- Paul Brent:” Market Research in Travel and
Tourism”, Butter Worth Heinemann, 1997.

4- David A Aaker, and V. Kumar, and George, S
.Day:” Marketing Research”, John Wileys and
Sons, Inc, 1998.

5- Weaver, D. and Oppermann, M., “Tourism
Management”, library of Australia, 2000.

6- Williams, M. and Shaw, G., "Tourism and
Economic Development ", John Wiley &Sons,
1995.

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