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:‫خ‬١‫ اٌّشاعغ الأعٕج‬: ً‫ب‬١ٔ‫صب‬

1- Anderson, R.L. & Thomas E. Barry. "Advertising
2- Engel, Jack, " Advertising: The Process and Pratctice."
And control, "4th ed. London, Prentice Hall, 1980

3- Anderson Rolph and Mehta Rajiv (2014), Personal selling, building customer
relationship and partnership.

4- George Belch and Belch (2014), Advertising and promotion, an integrated
marketing communication perspective.

5- Kotler, Philip (1979), "Marketing Management. Analysis Planning
Management : Text and cases,

6- Muneer Sultana (2014), Promotion Mix Strategy of ICAM through Social
Media.

7- Philip Kotler and Grey Armstrong (2013), Principles of marketing.
8- Philip Kotler and Grey Armstrong (2014), Marketing an Introduction.
9- Philip Kotler and Kevin Lane Keller (2012), Marketing management.

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