Page 13 - FINEST COMPANY PROFILE

consumers. Experiential campaigns use an activation (for example product
sampling, immersive experiences, stunts, events, etc.) to bring brands to life
and interact directly with the targeted audience.
Attracts people to brands, creates awareness, generates leads, increases
sales, and boosts brand loyalty and as a result, this ultimately leads to
growth.

Campaign Name: Jambo Nane Nane Activation Marketing technique that creates experiences between brands and
Scope: Products Activation, Sales and Digital Marketing Covarage
Period: 10 days
Location: Arusha Region