Page 44 - CAO Annual Report 2024/2025

CENTRAL APPLICATIONS OFFICE
MARKETING DEPARTMENT
LAUREN HILL
Marketing and Events Manager (Acting)
The newly established Marketing Department is at the forefront of CAO’s public image and stakeholder engagement, orchestrating a comprehensive communications strategy that extends from the digital to the physical space. We are responsible for planning and executing the organization’s social media presence, including content creation, a dynamic posting schedule, and proactive community engagement. This includes monitoring channels for brand mentions and applicant feedback, ensuring prompt responses.
We lead communication efforts, address public concerns and media inquiries. Our team also crafts essential content to effectively tell our brand’s story. By building and maintaining a positive public image, we ensure that all stakeholders - particularly learners and their families - have the information they need to confidently navigate the post school application process. We also continue to liaise with customer service to keep internal clients informed of any changes and are responsible for planning and organizing all major meetings, including User Group Meetings, Steering Committee Meetings, the Annual General Meeting and various promotional events such as the CAO-KZN High Schools Art Competition and the launch of the applications cycle.
CAO KZN High School Art Awards held at The White Boxx on 4th October 2024.
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