Page 29 - GMC 2018_eBook

BRAND MANTRA
We will beat our direct competitors outright on these dimensions Differentiate We will distinguish ourselves in the eyes of our target Guests on these dimensions Compete We will be as good as the most relevant benchmarks 24 of 41

WIN Improve Consumer Price/Value Insights Perception

Digital/Mobile to Drive Revenue Optimal New Store Openings Actionable Regulatory Compliance

Experience Enhancing Technology

Ultimate Viewing “WOW” Box Design

First Choice for Fun & Flawless Execution Raise the Bar on Bar Optimal New Corporate Sales Store Excellence Openings Optimal Facility Standards

Best Titles, Attractions, Winning Experience Best “Retail” Experience

Leverage Marketable Assets
2018 strategy pyramid
Most Fun & Engaging Team Improve Food Offering Relevance Launch Improve Food International Offering & Perception Growth Public Company + Corporate Governance

*Note: orange boxes reflect changes in priority or scope vs. 2016