Page 40 - GMC 2018_eBook
P. 40

More Advertising Weight




                                                                                                      to digital media  35 of 41























                                                                                                Create promotions that

                                                                                                      drive more traffic
                                Marketing initiatives




























                                                                                                Promote brand   differentiation & Value
   35   36   37   38   39   40   41   42   43   44   45