Page 262 - GMC 2018_eBook
P. 262
30 30 of 50
Happy Hour ALL DRINKS $3 · $4 · $5
SUPER-CHARGING the Bar
Future Development Re-Position Happy Hour to Convey Actual Price (vs. Half Price)
Minimize Garnishes (Future: 1 max)
Simplify What We Have AND
Minimize Ingredients Consolidate Liquors We Need to Provide Greater Value $3 · $4 · $5 Provide a Variety of “Go-To” Value Options 5 for $5
SIMPLIFICATION • – – – PROMOTION • – • – •
