Page 296 - GMC 2018_eBook
P. 296

SALES PROCESS   RULES  Revenue minimums  No separate checks  Booking window  SE OBSTACLES  Guest facing proposal  Emails going to spam  Follow-up standards  14 of 27










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                                  we’ve outlined the host journey…



                                           SE OFFICE  SE calls answered %  RFP conversion %  Response  times  SE ERRORS  Ownership of SE and DB   contracts  Keeping tasks  Setting guest   expectations
                            To identify barriers,







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                                           FRONT DESK  Front desk calls answered  Front desk call routing  IN-STORE  Way finding  Day of contact  VIP factor  CONCLUSION OF EVENT  Quickly closing out checks  Closing parties out correctly






                                                         To identiy                         •  •  •

                                              •  •                     •  •  •                 Deposits not applying








                                             INITIAL CONTACT  Front desk calls  Online RFP’s  EXECUTION  Initial drink service  Manager and server   standards  Ability to get the food










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