Page 9 - PowerPoint Presentation DR
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Characteristics/Nature of strategy





           Provides over all framework for business


           Provides Unified directions


           Selects major course of actions or combinations of actions



           Future oriented


           Can be used in All levels


           Continuous decisions


           Long term directions



           Applied to achieve organisational objectives


           To handle environmental changes /Threats



           Acts with Policies, Objectives and Goals


           Works on Competitive advantage of the company






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