Page 9 - PowerPoint Presentation DR

Characteristics/Nature of strategy

 Provides over all framework for business

 Provides Unified directions

 Selects major course of actions or combinations of actions

 Future oriented

 Can be used in All levels

 Continuous decisions

 Long term directions

 Applied to achieve organisational objectives

 To handle environmental changes /Threats

 Acts with Policies, Objectives and Goals

 Works on Competitive advantage of the company

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