Page 3 - NICE Customer Appreciation Interactions 2019

Executive Summary

VIRTUAL REALITY
The Heart of Omnia seemed to almost be the “main frame” of the space… a smaller space
compared to Main… but covered in lights, beams and graphics. This space spoke to us as
the perfect spot for Virtual Reality.
• If Wow = Technology then here is where that will pop! The virtual adventure of the

night takes place here. Guests can break away from the main event, find a seat with a
friend and dive right into an alternate experience with elements such as Oculus Rift.
• We know these guests are very special and we want then to feel that. In this space

there are opportunities for one-on -one interaction with artificial intelligence, like the
Showbot, or custom created “mascots” like the Digital Animated Character. These
pieces can have a customized script/messaging that can be delivered direct to your
guests to show them your appreciation.

REALITY CHECK
The Terrace of the club is where you step back into reality…. Your reality check. When you
set foot on the Terrace the glittering lights of the Strip become your beacon to bring things

back to the land of the here and now. This space is where we leave the surreal and get
back to what’s real.
• Omnia is definitely the hot spot and your guests will feel VIP in this space. The view
alone is undeniable but in addition to that we have created pockets of engagement to
make your guests feel celebrated. With pieces like the customized letters that guests

can be the center of attention, to Karaoke DJ, where they can be the star of the show.
This night, and Terrace, is all about them. They can even have a cocktail with their face
on it!

As always, we want to reiterate that this is not necessarily the final look. We welcome your
feedback and hope to work in tandem to create a final experience that is completely inline
with your vision, timeline and budget. Again, we thank you for this opportunity and truly
hope we can partner with you on this again!

Thank you,
Kristina Ghiloni

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